Use Mannequins Not Models to Display Your Clothing
Written by Kelley Hopper on December 12th, 2009My biggest pet peeve, when it comes to buying used clothing or jewelry online, is sellers who use a person to model the item in their photos. Very few people have a professional model and photographer that can do justice to the item in a picture. Also, there seems to be a discrepancy in what is photogenic and what will simply turn off a buyer. A diamond ring modeled by someone with poor hand hygiene like dirty fingernails is gross.
I’d like to think that a clothing item I am purchasing online is clean, especially if it is dry clean only. Seeing it on a model makes me wonder if I am going to receive the item with deodorant marks, perfume, makeup or hair on it. I always look for sellers using mannequins or other inanimate ways to display their clothing.
Ideally used clothing should be displayed using a mannequin or dress form in photographs. You can also hang the garment on a hanger or lay it out on a bed if you don’t have a mannequin. Jewelry should be displayed on a professional type jewelry / photo prop or on the table. Hats should be displayed on a hat form. You can pick up mannequins and photo props rather inexpensively online at many store supply outlets. Short on space? Look for inflatable mannequins (no, not the x-rated type) that you can blow up to use then deflate for easy storage.
Even though you may be selling as a hobby, make your ads as professional as possible and it will help you get more sales.
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Tags: clothing mannequin, dress form, jewelry photography, photographing items for sale
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